As the internet connects people across the globe and transportation becomes faster, travel is becoming an increasingly important part of people’s lives. And as more people travel, there is increasing demand for reliable information. In the Internet Age, information is money.
For over 17 years, TripAdvisor (NASDAQ: TRIP) has been building a travel information empire. It was an early adopter of user-generated content. Today, TripAdvisor boasts the biggest network of travel content on the Web. It runs travel websites in 30 countries and 21 languages, including its flagship site TripAdvisor.com.
The company makes almost all of its money through click-based advertising on its vast network of travel sites. TripAdvisor sites have over 315 million members who have written more than 500 million reviews.
TripAdvisor’s stock price has lost about half its value over the past year. However, its core business remains robust. The company relies on user-generated content, and that area of the business continues to thrive.
I purchased my position in TRIP at $36.09 a share. I think the stock is a good buy under $40 per share. I plan to hold TRIP for at least one year.
Disclaimer and disclosures: As with all investment information, you should do your own research and/or consult with a professional before making investment decisions. Remember, it’s your money. The information provided here represents my personal opinions. I own shares of TRIP.