The internet has become ubiquitous with over a billion websites spanning the global reaches of the web. That means nearly every pronounceable short domain name has been taken. Most of the ones that remain are unpronounceable strings of consonants or too long to be memorable. What do you do if you are looking for a short, robust and memorable domain name? Try initialism.
Initialisms are abbreviations consisting of first letters. International Business Machines becomes IBM. Kentucky Fried Chicken becomes KFC. Bayerische Motoren Werke becomes BMW. Every combination of three- and four-letter .com domains is now taken. You might still be able to find a good five-letter .com domain since there are 11,881,376 possible combinations.
If your blog’s name has five or more words, it is an excellent candidate for an initialism. Simply take the first letter of each word and string them together.
You don’t actually need five or more words in your blog’s name to make an initialism out of it. Just look at Internet Movie Database (IMDb). It only has three words, but they used two letters to represent the word database. America Online does the same with AOL. You can get away with this if your name has compound words. Now your Antidisestablishmentarianism Political Society blog can have a nice, short domain name: adeps.com.
You can also work backward. The military is fond of this technique of naming things. Find an available domain name, then choose words to fit the initialism. For example, I noticed abidg.com is available. How can I use that domain for my dog-grooming blog? Maybe I should call my blog Another Big Idea Dog Grooming?
The advantage of initialisms is that they are short, easy to remember and represent your brand as vigorously as the full name. You need to put in work in marketing the shortened brand name to give it exposure and make it recognizable. It should get to a point where no one even remembers what the initial name was. For instance, it is easy to forget that “laser” means “light amplification by stimulated emission of radiation.”
In the end, what matters most is not so much the name you pick as how well you build it up as a brand that people recognize and love.