An often neglected part of any online business is the mailing list. However, this one of the most important parts of an online business because it represents one of the few ways a business can connect directly with customers.
StormShock has a mailing list (you can join here) where I send out a monthly email. I’m not currently selling anything, and I try to make the contents of my mailing list as interesting as possible.
There is a lot of room for improvement for the StormShock mailing list, and there is an art and science to producing a great mailing list. I’d like to read up on modern best practices in creating an effective mailing list and growing my audience.
Leave a Reply